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Writer's pictureMB Salone

Taylor Swift's Hit Song 'Mastermind' Sets the Stage for Survivor Season 45 Commercial on CBS


Taylor Swift's chart-topping track, "Mastermind," featured on her 2022 album "Midnights," takes the spotlight in the latest promotional campaign for the 45th season of CBS's reality competition series, Survivor. In this exciting development for Swifties, her music continues to make waves in the world of television advertising.



Fresh off the heels of her song "Welcome to New York" from "1989" being showcased in an NFL commercial starring Travis Kelce, which Swift herself attended, this new Survivor ad promises to captivate audiences. The use of Swift's music during the NFL commercial significantly boosted female viewership, showcasing the singer's influence in the world of entertainment.


As "Mastermind" kicks in during the Survivor ad, contestants' voices boast about their strategic prowess, setting the stage for an intense season: "I am as big of a fan as they come." "I've watched every season of Survivor." "This is some strategic excellence on display."



With lyrics like "What if I told you none of it was accidental?/ And the first night that you saw me/ Nothing was gonna stop me/ I laid the groundwork, and then/ Just like clockwork/ The dominoes cascaded in a line/ What if I told you I'm a mastermind?" from the chorus of "Mastermind," Swift's music perfectly complements the competitive spirit of the show.


Survivor enthusiasts can catch the new season, which premiered on Sept. 27 on CBS, with new episodes airing weekly on Wednesdays.


The Survivor commercial featuring Swift's "Mastermind" will debut during the Alabama vs. Texas A&M college football game airing on Saturday, Oct. 7, on CBS. It will also make an appearance during the NFL double-header on Sunday, Oct. 8, as reported by Deadline, promising an exciting viewing experience for fans of both music and sports.



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